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Posts tagged with: Copywriting

How Do You Handle Complex Sales Online?

“If the prospect hasn’t got a problem, you won’t make a sale” Selling is still selling. The Web hasn’t got rid of the old verities Complex sales online are a challenge that many fail to meet. The world of commerce […]

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Freelance Writers Know Your Audience

How Freelance Writers Know Your Audience helps you do the job your customer needs Freelance writers know your audience. Okay. Veteran British reporter and broadcaster Michael Parkinson used to have a sports-centred chat show on BBC Radio 4 one day […]

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Freelance Writing Product Details Update

Product Details and SEO: Why Google’s Updates to Adwords and Mobile Location Search Make Writing Product Details Even More Vital Okay, this is an update to my post about product descriptions. You’ll recall that I had a conversation with a customer who didn’t […]

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Freelance Writing Product Details

Writing product details for money when you don’t know the products Writing product details is not my favourite freelance job. I do it when I need to, which means when I’m asked by a regular client, but I would never […]

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Hire A Freelance Writer, You Get What You Pay For

How much should you pay for a good SEO copywriter? When you hire a freelance writer, you get what you pay for. I regularly see posts from other freelancers who say that freelancers are getting a rough deal and I […]

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SEO Blog Posts: Don’t Be A Sheep

Good SEO won’t be effective without good writing Is writing original blog posts worth the effort? Just look at this lot: Get one to move and I promise you, the rest will follow. Just like a bunch of sheep. Well, […]

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Freelance Writing: The Brief

How do you get the brief right for a freelance writer? As a writer, I want a reputation as someone who meets the brief spot on, every time. A magazine editor once told me I was an editor’s dream, and […]

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How do you convert a US website for the UK?

How do you localise a US website for the UK? “Localising” a US website to do well in the UK (or vice versa) involves more than just changing spellings. Americans and the British think differently as well as speaking differently and […]

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