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Posts filed under: freelance writing

Inbound Marketing. It’s Not WHAT Customers Do, But WHY

How to define the customer your blog is aimed at, before you start writing the post In Inbound Marketing, start by defining what your potential customers look like Inbound marketing. The very name tells you what has changed. The seller […]

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Freelance Writer and Copywriter? Write!

I am to graphics what Wayne Rooney is to the violin I admit it: graphics are not among my strengths. I’m a writer – have been since I was a boy. When I was ten years old, I stood on […]

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What should you expect from a copywriter?

Copywriters are like actors. They have to adopt your voice. Your face. Your manner A week ago, I signed a deal with a new customer. If you asked him, “What should you expect from a copywriter?” you’d get a good [...]
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Freelance Business Plan Writer

Need a freelance writer with a record of success in highly competitive businesses? You can stop looking. You’ve found him When a customer asked how soon I’d be ready to start rewriting her website, I said it would take me […]

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Keep Pitching For New Business

The future starts this afternoon and nobody knows what it holds It’s easy for freelance writers to become too comfortable. You’ve got the number of customers you feel happy with; they reward you at a rate that means all the bills […]

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Words to avoid. Do they exist?

Words And Expressions I Won’t Use Even If It Costs Me Business Words to avoid. The headline is, of course, nonsense. There are no words and no expressions I won’t use if the customer wants them. The customer is always […]

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Yoast certified SEO copywriter in Shropshire

I’ve just become a Yoast certified SEO copywriter I’ve had quite a lot to say on this blog about SEO: what it means to the website owner and what it means to the copywriter are two pages on the subject […]

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Freelance Writers Know Your Audience

How Freelance Writers Know Your Audience helps you do the job your customer needs Freelance writers know your audience. Okay. Veteran British reporter and broadcaster Michael Parkinson used to have a sports-centred chat show on BBC Radio 4 one day […]

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Freelance Writing Product Details Update

Product Details and SEO: Why Google’s Updates to Adwords and Mobile Location Search Make Writing Product Details Even More Vital Okay, this is an update to my post about product descriptions. You’ll recall that I had a conversation with a customer who didn’t […]

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Freelance Writing Product Details

Writing product details for money when you don’t know the products Writing product details is not my favourite freelance job. I do it when I need to, which means when I’m asked by a regular client, but I would never […]

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